What do Sesame Street, the Biggest Loser, Iron Chef have in common? Being an Iron Chef fan, I was excited to hear about the upcoming Iron Chef episode pitting Bobby Flay and White House executive chef Cristeta Comerford against Mario Battali and Emeril Laggasse. This is just the latest in Michelle Obama’s efforts to increase public awareness and interest in healthy food from her widely accessible podium.
“What’s exciting for us is this is the first time I can remember the White House taking an active interest in doing something about diet and health,” Battali said. “They understand this kind of P.R.”
Indeed, the First Lady is making use of her position to help bring about the change this country needs. She is innovatively appealing to the masses through popular culture. The White House even has it’s own YouTube channel.
Michelle obviously has lofty goals on how to achieve a healthy food system and healthy citizens. She also has a secret weapon, who is garnering a lot of attention. His name is Sam Kass. Officially he is the assistant White House chef and food initiative coordinator. “And when he’s not grilling fish for the first family or tending tomatillos in the White House garden, he is pondering the details of child nutrition legislation, funding streams for the school lunch program and the best tactics to fight childhood obesity. Behind the scenes, he attends briefings on child nutrition and health, has vetted nonprofits as potential partners for White House food initiatives and regularly peppers senior staff about policy matters.”
His approach to food is wholesome and organic in the living, vital sense of the word. (Wait, isn’t that what food should be? Am I the only one who thinks ‘organic food’ sounds like a redundant term? “If organic farming is the natural way, shouldn’t organic produce just be called ‘produce’ and make the pesticide-laden stuff take the burden of an adjective?” ~Ymber Delecto)
Sorry, back to Sam Kass:
“…I try to make sure that the food is beneficial, that everything on the plate is beneficial and it is delicious. I also try to cook based on relationships as much as possible with the people who are growing the food and people [who are] involved in the process.” For some reason, when I read that, I have Joel Salatin’s voice echoing in my ear, “Now that’s a noble goal.” Kass himself comes across as wholesome and even endearing in his video for the Cooking Up Change school challenge.
Michelle Obama focuses much of her attention on children “because you can affect children’s behavior so much more easily than you can adults … I don’t think about this with my kids in terms of what I want them to be today. I’m thinking about who I want them to be when they go to college and when they raise their own kids. How will they make choices about what they eat when they’re away from me? What will be the messages that are in their head as they think about whether they’re going to drink the soda or whether they’re going to have a glass of water? How will they engage their own children in these messages early on so that these become habits that are just a part of life and not something that you have to change in mid-stream. So the garden is really an important introduction to what I hope will be a new way that our country thinks about food. That’s the story of the garden. And it’s been quite an amazing success if I do say so myself.”
“And it’s through the garden that the Obamas, with the First Lady as point person, express those views. They want this garden to demonstrate not only their ever-evolving love for food, but also their commitment to help gently guide America both back to a time when we appreciated our bounty, and forward to a time when we’ll understand that too much does us no favors. I’ve been preaching for 30 years that food doesn’t have to be anything more than honest and simple to be delicious and enjoyable and fulfilling, and now we’re hearing that same message from the White House,” adds Mark Bittman.
As a mother who takes my role as educator and role model seriously, I applaud Michelle Obama’s leadership in shaping our future well-being through ‘everyday people’ avenues.
And when I grow up, I want to be just like Sam Kass (minus the bald head – and nevermind that he’s younger than me).





